Today not only marks the (delayed) 56 th birthday celebration of our nation. It is also exactly one month from the Mid-Autumn Festival this year. The Patissier first started selling with our own version of mooncakes last year. It was an experiment of sorts; we want to come up with our own unique set of products to partake in the occasion and are interested find out if our customers will buy into an alternate type of moon “mousse” cakes. We have no intention to compete with our traditional moon cake peers, as we have neither the capacity and capability for mass production. We are also very aware that the market for mooncake is a highly competitive one, where customers typically prioritize the quality/beauty of packaging over the pastry. So we set a modest target of 60 boxes for our Eskimo Moon Pies last year. And we were really happy that all 60 boxes were sold. Overall reception from customers was also encouraging enough for us to decide that we should bring our moon cakes bac...
Random Musing by The Patissier LLP