Moon "Mousse" Cake Ver.2!

Today not only marks the (delayed) 56^th birthday celebration of our nation. It is also exactly one month from the Mid-Autumn Festival this year.

The Patissier first started selling with our own version of mooncakes last year. It was an experiment of sorts; we want to come up with our own unique set of products to partake in the occasion and are interested find out if our customers will buy into an alternate type of moon “mousse” cakes.

We have no intention to compete with our traditional moon cake peers, as we have neither the capacity and capability for mass production. We are also very aware that the market for mooncake is a highly competitive one, where customers typically prioritize the quality/beauty of packaging over the pastry. So we set a modest target of 60 boxes for our Eskimo Moon Pies last year. And we were really happy that all 60 boxes were sold. Overall reception from customers was also encouraging enough for us to decide that we should bring our moon cakes back this year.

We did a post mortem after last Mid-Autumn Festival and came up with two learning points: #1. Our packaging was really not up to par compared to the other mooncake offerings in the market. #2. The outer shell of our Eskimo Moon Pie was a layer of sprayed-on chocolate (much like our Pianissimo cake). This tends to be a tad too delicate to the touch. With these findings in mind, our chefs have gone back to the drawing board and returned not only with a hardier outer shell for this year’s version of our moon “mousse” cake but also 4 brand new flavors. We also custom made our packaging this year to come up with a Tiffany-inspired mooncake box.

We have set ourselves a bolder target of 100 boxes this time around! And judging by the take-up rate since we launched our moon “mousse” cake ver.2 on 16 August, we are quietly confident of another good showing this year.

To find out more about our 花好月圆 moon “mousse” cake gift set, please click on our Facebook post link https://www.facebook.com/ThePatissierLLP/posts/10159289713762464

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