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Repost: 21st Anniversary Letter

 

We posted below on our Facebook page on 28 May. But after our prior (bad) experience with the discontinuation of Facebook Notes (where all our prior years' anniversary letters were penned and which subsequently disappeared), we are reposting this here as a safeguard and also for those who may have missed reading it the first time around.....

 


The Patissier turns 21 in 5 days’ time (2nd June). Our anniversary is typically a very special day not just for us but also to our customers. However, celebration this year will be muted given the resurgence of the Covid-19 virus. We have decided to do away with our annual “1-Day-Only where customers get the absolute best discount on all our cakes” event so as to avoid crowding. We will definitely miss the buzz at the shop, which we have grown accustomed to, this coming anniversary day. And many of our customers too will probably be a tad disappointed with the event cancellation. But under current circumstance, it is the responsible thing to do.

The past year has been challenging to say the least. We continued to navigate the tricky path as Singapore continues to struggle with the Covid-19 pandemic. Significant changes have to be made to the way we work and how we conduct business, in view of safe distancing requirements and to keep our staff/customers safe. However, we consider ourselves very blessed despite the difficult times. Our business has remained resilient, which we largely attributed to our dedicated team and more importantly, the tremendous support from our customers. For this, we are extremely thankful. Our Passion Fruit Meringue, while not quite causing our website to crash (yet), has been selling out almost every day of the week since the start of the pandemic. Typical lead-time for ordering is now one week if customers want the cake on Fridays/Weekends. This signature cake of ours has always been the most popular amongst our offerings, yet we have never seen such level of demand pre-Covid. But we are not resting on our laurels. Our chefs have been keeping busy coming up with exciting and unique flavors to entice our customers’ palates. We have even added a Vegetable Cake to our staple of recipes! Our new Website and Online Ordering system also went “live” in January. The new integrated system (after the initial hiccups common with all new system roll-outs) now provides greater functionality and options to our online customers, which have exploded in numbers and now constitute 50% of our total revenue.

21 is normally associated with the coming of age. While the road towards our “adulthood” remains winding and littered with unknowns, we are forging ahead with cautious optimism. We will remain principled and steadfast in our beliefs, strive to stay relevant within the local confectionary scene, and continue to excite with our new flavors and creations. We are also counting on the continual support from you - our band of loyal customers. And we look forward to penning our next anniversary letter to you in 2022!

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