Repost: Why your delivery so expensive?

This was first posted on our Facebook page in May 2020. We have updated and reposted here as it continues to be relevant.

We charge $21.40 for delivery. Sometimes more for certain locations. We know this is not cheap. Then again, our delivery fee isn’t the most expensive either. The fee that customers pay goes towards maintaining our dedicated delivery fleet and personnel. And we are committed to delivering your cake orders within the time period that we promise to deliver. Our delivery personnel are also trained to ensure that your cake is delivered to you in the most optimal condition. If the integrity of your cake is compromised for whatever reason when we deliver it to you, we will provide you with a replacement cake or a full refund.

Our delivery timing is between 9am – 5pm. Given the a large number of cake orders we received these days are for delivery, we typically cannot commit to a narrower delivery window. This is because we need to optimize our delivery schedule in order to be able to serve more customers who want their cakes delivered.

For customers who still feel that our delivery charge is too much to digest or our delivery timing is too wide to stomach, there is always the option of self-collection at our shop. Some customers have asked if they can arrange for their own third-party collector. We have no objection to this. However, we are unable to guarantee the integrity of the cake once it leaves our shop. This is also the reason why we will never arrange for third party collector on our customers’ behalf.

Having said that, most of our customers appreciate the value that comes with our $21.40 delivery fee. We currently perform between 20 – 30 deliveries per day and our delivery slots are fully taken up on most days since we resumed business on 12 May 2020.

P/S: Further to our post, we did a survey in the market and realized that quite a number of bakeries/cake shops impose similar delivery fee as us. And many of these do not even own dedicated (refrigerated) delivery trucks.

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